Western Principal Partners LLC (“WPP”) is a private equity investment firm that seeks to create, acquire or partner with internet-based operations that serve the “smaller” middle market growth companies to provide liquidity, growth capital and management resources to grow and build exceptional enterprises.
At WPP we believe this sector requires more patient equity than in most other industries. Because we are investing our own capital, we are not subject to the exit pressures common in a typical investment firm’s cycle of fund expiration and fund raising.
WPP believes in building smaller middle market companies by continually identifying and resolving barriers to growth and profitability, and that this process requires much more than just capital. Collectively the Principals of WPP have a long track record of partnering with middle market companies to build businesses into larger enterprises. In each instance, we’ve dramatically increased shareholder value through the development and execution of growth strategies, both organic as well as through targeted acquisitions, and through the continual identification and realization of operational efficiencies.
It is WPP’s fundamental investment philosophy of more patient private equity coupled with value added investing that makes for a unique value proposition to growth oriented internet companies, their owners and management teams when selecting equity partners.