Western Principal Partners LLC. (“WPP”) is a private equity investment firm created to develop, own and operate a portfolio of integrated “Internet properties” (websites), offering complementary business models and components, high levels of customer appeal, lower cost of goods sold and significantly higher margins than other Internet-based service companies in similar sectors.  We operate our branded websites within discrete vertical business channels or markets allowing us to utilize cross-promotion marketing activities between our websites within a channel. A vertical market is a distinct business category, or sector, within a broader industry such as “Elective Medical,” “Home Reconstruction” or “Travel and Leisure.”  For example, the “Legal” vertical market (a part of the Professional Services Industry) would include Web properties, domains and business opportunities focusing on legal services, legal case opportunities, and related instruments, procedures and transactions.  Vertical markets are often identified as “niche” markets, with companies involved in transacting trade – primarily — with other businesses in the same niche or sector.