CALIFORNIA – BUSINESS WIRE – June 1, 2014 – Western Principal Partners LLC (WPP) recently announced that it has acquired substantially all of the assets of eParent.com, Inc.
The acquisition will allow WPP to continue the company mission to operate branded websites within discrete vertical business channels or markets allowing us to utilize cross-promotion marketing activities between our websites within a channel. Michael Turcich, Managing Partner, said, “eParent.com is a highly recognized online special needs resource.”
eParent uses a multi-media approach to disseminate information and connect to a diverse and passionate special needs community of families, caregivers, professionals and organizations through its “online publication” which strives, everyday, to provide resources, information, support and unlimited inspiration; its “Exceptional Blog” which provides real help and hope through personal stories; its comprehensive “Special Needs Resource Directory” which links readers to organizations and entities matching their needs, interests and location; and its “Interactive Social Media” via Facebook & Twitter which inspires and enhances lives.
Turcich said the business will be an integral part of WPP’s growth strategy within this market segment adding, “Through this acquisition, WPP further strengthens its media resources within the market and help us better with cross-promotion marketing activities between our websites within this channel.”
Western Principal Partners LLC. (“WPP”) is a private equity investment firm created to develop, own and operate a portfolio of integrated “Internet properties” (websites), offering complementary business models and components, high levels of customer appeal, lower cost of goods sold and significantly higher margins than other Internet-based service companies in similar sectors. We operate our branded websites within discrete vertical business channels or markets allowing us to utilize cross-promotion marketing activities between our websites within a channel.
eParent.com is an online multi-media company dedicated to be the ultimate resource for everything related to the special needs community. Providing practical advice, emotional support, current trending news and educational information to empower caregivers and families of children and adults with disabilities and special healthcare needs. As well as to the physicians, allied health care professionals, and educational professionals who are involved in their care and development.